show a little love to your business

The next marketing with heart workshop is on Saturday 12th September. If you have a small, ethical business, you can show it a little love in this workshop by re-focusing on your heartfelt motivations for setting it up and then learning how to share the love by communicating effectively with your marketplace. All forms of marketing communication are essentially between human beings. On an energetic level, even a page on your website, or an advert in a magazine, is an opportunity to connect with your audience. Too often, time pressures mean we don’t really focus on who it is that is sending the message, or who the people are that are receiving it, so the quality of the connection is unfocused. We are often in a tearing hurry to meet an advertising deadline, or just chuck out the same old leaflet we usually use. It is a challenge to work strategically instead of operationally, particularly when resources are tight. The trouble is, if we’re always taking actions within our business that we haven’t really put our heart into, we end up never feeling satisfied with what we’ve accomplished. And we can quickly fall into busy-ness and feeling overwhelmed. Taking a little time out to develop an ethical marketing plan can restore the balance.

marketing with heart provides a package of a one-day workshop plus a one hour one-to-one coaching session, to support you in developing a strategic marketing plan. You can get a clearer idea of where you are with your business, where you’d like to be, and how to get there, given the resources you have at your disposal. Having a realistic plan puts you back in control of your business. When you feel centred in this way, you are able to look up and keep focus on your vision for your business, instead of always looking down at the pile of work on your desk! You can put your heart and soul into building your business, and you can be sure that your clients and customers will notice the difference!

If you’d like to find out more, see the marketing with heart page or give me a ring. I would love to find out more about what you love about your business, and to support you to plan for its growth.